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Story last updated at 1:53 PM EST on December 16, 2006

First-ever pet gift club rewards good dogs and cool cats



This year, the names on your gift list may include Rover, Fluffy, and Spike.

That's because every good dog and cool cat should keep their paws crossed to receive a package from Surprise a Pet!, the country's first pet gift club.

"Everyone loves a surprise, including pets," says Cindy Pederson, the animal-lover behind Surprise a Pet!. "We're pleased to offer pet parents a unique, new way to honor and delight their dogs and cats - their very own surprise gift."

Each Surprise a Pet! order ships in an attractive, eco-friendly gift box containing a pet?specific spa product, a size-specific toy, and specially designed treat. All items are backed by a money?back guarantee.

One unique aspect of ordering from the company: exact contents of the gift will be a surprise to both pet and pet parent. "We want everyone involved to enjoy the element of surprise, so we're careful not to let shoppers know precisely what's in each package," Pederson says. "We will share what categories are included - such as toys, treats, and spa products - but the goal is to keep the final contents a secret until it arrives on the doorstep."

Shoppers searching for a fun and unique present - either for their own pet, or the pet of a friend or family member - will find several fun ideas from Surprise a Pet!:

n Six Surprise Pet Presents a Year! - A great value, this package allows the pet to receive a Surprise a Pet! present six times a year for only $25.95 per present, plus shipping - well below the actual retail price of the individual items. Also includes a Surprise a Pet! birthday present, an exclusive sterling silver collar charm, as well as a client discount number to reorder products on www.surpriseapet.com for 25-30% off the retail value.

  • Four Surprise Pet Presents a Year! - The pet will receive a present four times a year for only $25.95 per present, plus shipping. Includes the sterling silver collar charm and client discount number.

  • One Surprise Pet Present - A single gift package for $35.95 plus shipping, great for a variety of celebrations.

    According to Pederson, this new service will deliver products specially designed for Surprise a Pet!, combined with unique items from the country's best pet boutiques, all priced below retail value and not available from mass retailers. "This is the perfect solution for someone who wants to welcome a new pet, or thank a long-time family companion." Also included with each surprise is a letter from the company's mascots (Joey the dog and Luna the cat) with detailed information about each product.

    Much like a "wine of the month" club, pet parents can sign up to send surprises at regular intervals throughout the year, including Valentine's Day, Halloween, and the pet's birthday.

    Surprise a Pet! gifts are available nationwide through www.surpriseapet.com or by calling toll free 1-888-702-2227. 888-702-2227.


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